Just like every business, I also wanted my business to flourish and profits to soar. I am a manufacturer of mobile accessories in Hyderabad. I came up with a power bank cum sound enhancer for mobile phones. The product was targeted at every mobile user.
I spent thousands of rupees on marketing campaigns to woo new leads and convert them into customers. The response was very meek. I incurred heavy losses.
My bank balance diminished, so did my sleeping hours. The Corona Pandemic and lockdown have put additional pressures on my crumbling business. Health got affected.
How I came across WHIZ PEN
It’s during this time, I had come across Vamsi Pingili from WHIZ PEN. One of my friends, who had benefitted from his copywriting, had advised me to meet him.
How my meeting with WHIZ PEN changed my business
I gave him a call and met him in his office. He came across as a very gentle person with patience to hear. He heard everything I narrated, occasionally interrupting me with a question or two. He advised me to market it as a multi-utility gadget and narrow the target audience to students, housewives, and sales professionals.
I requested him to write the ad copy himself and campaign it on social media. We worked out few necessary details. He promised he will come up with the ad copy in 2 days and meet me for approval before going ahead.
He kept up his promise and called me after 2-days. I went through his ad copy and felt assured that this time the product, will take off in a big way.
How convincing his ad copy was?
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Power bank -cum- Sound Enhancer |
The Challenges:
The problem like holding the phone in hand for long hours or placing it on the table, but being unable to view the screen.
Or the problem of recharging the phone when the online class is in progress.
Or the quality or the low voice of the speaker (despite the mobile volume being on maximum).
The Solutions:
Further, his ad copy explained how the multi-utility gadget solves all their problems and provides them with the best online experience.
He drew their attention to how the gadget amplifies the audio sound on their mobile up to 4 times without a wired connection or Bluetooth.
He captivated the readers about how its wide-angle viewing and hands-free operation provides a tireless experience to attend online classes, watch cherished old & less audible movies, Youtube series, video-calling services, or conference facilities.
His ad copy turned the adverse lockdown situation that affected my business into a lifetime opportunity.
The turnaround in my business
We ran the ad copy on Facebook, Instagram, and LinkedIn for a couple of weeks. The response is phenomenal. Our inquiries outnumbered our inventory and we soon were forced to increase our production. My business has flourished and fortunes soared high.
Thanks to Vamsi Pingili & WHIZ PEN for their persuasive copy and co-operation throughout the period.
My sincere advice to fellow business people
If you too are a business person like me, don’t waste your time in searching for a hi-fi ad agency or so-called 6-figure copywriters.
Head down straight to WHIZ PEN and contact Vamsi Pingili, who is all ears to your problems. Trust my words, you will not be displeased with the results.
Reach him at 7095304445 or click on www.whizpen.com/landingpage_copy.
Disclaimer: The following blog post is written as a part of the skill set evaluation by ContentVidhya.com. Readers are informed not to consider this blog post either as a blurb or a campaign initiative.
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